It was an instant success, and we would like to thank all our customers for their warm response.
But we must also give credit where credit is due. And this time, credit goes to our communications agency, BeHashtag, which pulled a real ace out of its sleeve for Christmas, and then followed it up with the whole deck of cards.
In this short article, we will present the two big new features for Christmas 2025: an eye-catching advert and a new product based on our own already very famous registered trademark.
The Scopa Cards by Dentoni
First, the advertising aspect: our panettone cakes for Christmas 2025 come with a deck of cards included. But not just any Neapolitan deck of cards, rather a portrait of some of our most iconic products and members of our family.
The deck of cards, designed by Behashtag, always at the top when it comes to originality, has four suits: ice cream (clubs), pasticciotti (coins), crêpes (swords) and iced coffee (cups), with the horses always represented by our mascot poodle, Leo. the kings are the four senior members of our board of directors: Franz, Clelia, Emanuela and our late Giuseppe; the jacks are for the younger members: Mirko, Gianmarco, Francesca and Alex.
We hope that, once you have eaten our panettone, you will enjoy playing a more original and familiar game of scopa.
Il Panettone Torta Crêpes Dentoni®
For a long time now, we have wanted to offer a new product under the Torta Crêpes Dentoni® brand, which has been registered for some time. Following the launch of the pistachio and salted caramel versions two years ago, today it is the turn of the panettone. Or, rather, the PanDentoni Torta Crêpes. A unique delicacy, designed to satisfy those who want to experience the taste of our flagship dessert during the Christmas season, combining it with the most deeply rooted confectionery tradition of this time of year, panettone.
Our e-commerce site has only been active since yesterday and we have already received numerous reservations. You have inundated us with phone calls and orders, and we are ready to serve you and receive your feedback on this new product.
The product will arrive chilled in your hands, together with precise instructions on how to bring it back to life, which will help you rediscover its best fragrance before enjoying it with your family or friends.
All that remains is for us to wish you a Merry Christmas, in the hope that our flagship dessert will continue to evolve beyond this milestone, so that one day, who knows, it may even arrive directly in your homes.
Merry Christmas.
Your
Jack of Coffee on the Rocks and King of Pasticciotti
a.k.a.
Mirko Serino and Franz Panarese
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